Design Brief
Project Description:
- Creating a series of illustrations of cats and dogs for a veterinary practice called Cat's & Dog's. The number of images is four images for a dog and a cat, so eight in total
Client (Sender):
- The Client is most likely the ad agency however, the sender is the veterinarian who primarily sees cats and dogs, and works in the city.
Message:
- An ernest relationship that the vet has with his patience AND their owners.
Audience:
- potential clients (pet owners)
Purpose/Objectives:
- Rebranding the company, using illustrations as the best representation of the direction and message they are wanting to portray
Specifications:
- These will be used in print and web advertising, as well as communication collateral for the vet, four images for cats and four for dogs, images including bill boards, web adds, and posters.
Illustration Idea/Concept/Thematic Statement:
- Happy pets (cats and dogs) that are clearly active and healthy, due to responsible pet owners who take care of all their pets needs.
Word Map
Mood Board
Thumbnails
